Everyone wants to ‘grow the brand’, but they’re not really sure what that even means. What they DO know is that they want more and better leads. They DO want to hire the best people. They DO want to be different from the competition. They DO want to amplify the personal brands of their senior leaders. And they DEFINITELY DO want to increase the equity value of the business in case someone really rich wants to buy a chunk of it.

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But to do that they’d need to hire a full marketing team wouldn’t they? And I mean there’s only enough in the budget for a graduate salary.

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Spoiler: you actually can have the full fat team for the diet overhead.

When construction companies hire Generate Leads they avail of the firepower of an experienced marketing department — led by a strategic Chief Marketing Officer — for less than the cost of a single graduate hire.

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We’re not here to give you “a bit of marketing.”
We’re here to give you strategy-first, business-aligned marketing that delivers brand clarity, commercial traction, and real-world results.

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Here’s what’s on your team sheet when you work with us:

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Strategic Leadership

You get direct access to a Fractional CMO (yes, me) who integrates with your senior leadership team, builds your marketing plan from the ground up, and makes sure every activity serves your business goals.

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Project Management & Accountability

Deadlines. Deliverables. Reporting. Gantt Charts are literally our favourite! We keep everything moving with a proactive customer success lead assigned to your business.

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Content & Storytelling

From thought leadership blogs and tenders to case studies and brand messaging, our writers help you say the right thing to the right audience.

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Video & Visuals

We shoot and edit project films, team stories, site walkthroughs, testimonials — the visual content that brings your brand to life (and performs brilliantly on LinkedIn).

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Design & Brand Assets

We create brand-aligned graphics, templates, and digital assets that look sharp, feel consistent, and work across all your platforms.

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LinkedIn & Digital Strategy

We plan, post, and optimise your presence online so your audience sees your value — and your future clients find you first.

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All of this, under one roof.

No recruitment. No payroll. No long-term risk.
Just a specialist marketing partner that’s plug-and-play — and tailored to the architecture, engineering, construction and property sector.

Book your Strategic Edge workshop here. Oh and it’s free.