Attracting and retaining the right talent.

Attracting and retaining the right talent.

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In The Gaff with Youtube thumbnailAEC Youtube thumbnail
In the Gaff with...
Hosted by Tiffany Quinn, this vidcast features leaders across construction, engineering, architecture, and property. Each episode explores how firms are building stronger brands, navigating change, and leading with purpose.
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Wills Bros Youtube thumbnailWills Bros Youtube thumbnail
Wills Bros
A leading civil engineering contractor with operations across Ireland and the UK. With 50 years of experience, they deliver complex infrastructure projects as principal contractor and designer across multiple jurisdictions.
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Frontline Energy Youtube thumbnailFrontline Energy Youtube thumbnail
Frontline Energy
Founded in 2007, Frontline Energy is Ireland’s most experienced district heating provider. They deliver tailored energy solutions that improve performance and reduce costs across the built environment.
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Metec Youtube thumbnailMetec Youtube thumbnail
Metec
An engineering consultancy providing full project support from early feasibility through to detailed design and on-site delivery.
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Tritech Youtube thumbnailTritech Youtube thumnail
Tritech
Established in 1999, Tritech is a mechanical, electrical and maintenance contractor known for its commitment to quality and value. The team continually explores new technologies and methods to improve how projects are delivered.
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Built Youtube thumbnailBuilt Interiors Youtube thumbnail
Built
Led by Chartered Construction Manager Barry Keenan, Built delivers high-quality fit-outs in complex, fast-paced environments. With over 20 years of experience, the team is known for precision, trust, and consistent delivery.
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MCA Youtube thumbnailMCA Youtube thumbnail
MCA Architects
With over 35 years of experience, MCA combines creativity with technical precision to deliver sustainable design across commercial, residential, healthcare, hospitality, and data centre sectors. An ISO-certified practice supporting LEED and BREEAM accreditation, known for quality and long-term value.
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Jones Engineers Youtube thumbnailJones Engineering Youtube thumbnail
Jones Engineering Group
A global engineering contractor with over 130 years of experience, delivering complex projects across mechanical, electrical, instrumentation, fire protection, and maintenance. Active in 20+ countries and trusted for precision, innovation, and safety.
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Metec
"Bar and standard raised! Tiffany, thank you. You achieved and exceeded our initial brief and aims for where we wanted to get to! Absolutely delighted!"
Bernard Denver
Bernard Denver
Managing Director, Metec
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Tritech Group
"We are delighted with the way the process was managed and the creativity and ideas that helped us to tell our story. We plan to keep up the good work"
Joe Delaney
Joe Delaney
Group Managing Director, Tritech
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ADCO
"Tiffany, you do what you say on the tin!"
Mick Foran
Mick Foran
Managing Director, CEO, ADCO
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Built
"Generate Leads has gone obove and beyond to help us to tell our story. With their marketing strategy, video and social media content creation skills, Built has been able to reach new clients and grow our business."
Barry Keenan
Barry Keenan
Managing Director, Built
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Green Our Planet
"We are an NGO and we're so busy, our marketing team are amazing and Tiffany has helped us think outside the box, and helped us to be more targeted and strategic"
Ciara Byrne
Ciara Byrne
CEO, Green Our Planet
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Attract and keep the talent that drives your growth

Your employer brand isn’t what you say—it’s what people experience. We help you define and communicate the value of working for your firm, so the right candidates come—and stay.

Sound familiar?

  • You're struggling to compete for talent despite offering strong roles
  • Good people leave because expectations don’t match experience
  • Your values are clear internally but rarely show up in external messaging
  • Recruitment materials lack consistency and clarity
  • Internal messaging breaks down between leadership and teams

What we deliver

  • Employer brand strategy
    A clear, ownable positioning that makes your firm stand out to the right candidates.
  • Internal communication framework
    A structure for leadership and teams to stay aligned on goals, culture, and progress.
  • Career & role clarity tools
    Practical support to help employees understand where they fit and how they can grow.
  • Leadership voice development
    Coaching and content that ensures your leaders communicate with confidence and consistency.
  • Recruitment & onboarding content
    Materials that help candidates feel aligned and new hires feel equipped from day one.



Why it works

Top candidates move fast—and they don’t stay in places that feel vague or misaligned. We help firms clarify their value as employers and build communication systems that support retention at scale. The result is a workforce that’s more stable, more engaged, and easier to grow.

In today’s market, technical skill alone won’t secure or retain top talent. Candidates expect leadership they can trust and a culture they want to be part of. Weak employer branding increases recruitment costs and puts project delivery at risk.

FAQs About building a reputation people want to join.

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Why is branding critical in our sector right now?
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How does poor company culture and communication impact the business?
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We have good projects and pay well. Why are people still leaving?
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Does internal communication really affect retention?
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How can better employer branding impact recruitment and retention?