Attracting and retaining the right talent.

Attracting and retaining the right talent.

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In the Gaff with...
In the Gaff is a vidcast series hosted by Tiffany Quinn, Founder and Chief Executive of Generate Leads. In each episode, Tiffany sits down with thought leaders from the architecture, engineering, and construction (AEC) industry to delve into the strategies that drive their success.From branding and sustainability to innovation and leadership, these conversations provide insights into how AEC professionals are navigating the evolving landscape. Discover how authentic storytelling and strategic marketing are reshaping the industry, and gain inspiration to elevate your own practice.Whether you're an AEC executive, marketer, or enthusiast, "In the Gaff" offers valuable perspectives to help you build trust, enhance visibility, and generate leads.
Wills Bros Youtube thumbnailWills Bros Youtube thumbnail
Wills Bros
Over the past 50 years, Wills Bros have steadily and sustainably grown as a leading Civil Engineering Main Contractor with established operations in Ireland and the UK, and the capacity to deliver ad-hoc services in mainland Europe on a client-by-client basis. We have extensive experience as Principal Contractor (PC) and Principal Designer (PD) in the UK, and as Project Supervision Construction Stage (PSCS), and Project Supervision Designer Process (PSDP) in Ireland.
Frontline Energy Youtube thumbnailFrontline Energy Youtube thumbnail
Frontline Energy
Frontline Energy was founded in 2007 to provide an end-to-end maintenance and energy management solution for the built environment. Ireland’s most experienced district heating provider, we design tailored solutions for our customers that focus on enhancing their business performance and reducing their running costs.
Metec Youtube thumbnailMetec Youtube thumbnail
Metec
Metec is an engineering consultancy that delivers an end-to end service, feasibility, scheme concept through to detailed design and delivery onsite.
Tritech Youtube thumnailTritech Youtube thumnail
Tritech
Tritech is a mechanical, electrical and maintenance contractor – a partnership formed in 1999 – that is continually evaluating new products, technologies and innovative solutions in service execution so as to exceed expectations while delivering quality & value.
Built Interiors Youtube thumbnailBuilt Interiors Youtube thumbnail
Built Interiors
Built Interiors specialises in high-quality office and retail fit-outs, particularly in complex, fast-paced environments. Led by award-winning Chartered Construction Manager Barry Keenan, the team brings over 20 years of experience and a strong focus on detail, collaboration, and excellence. From working in occupied buildings to delivering on tight programmes, Built Interiors excels where precision and trusted partnerships are essential.
MCA Youtube thumbnailMCA Youtube thumbnail
MCA Architects
MCA Architects has been delivering innovative, sustainable design solutions for over 35 years. Working across commercial, residential, healthcare, hospitality, and data centre sectors, the team brings creativity and precision to projects of all scales and complexities.
An award-winning, ISO-certified practice (ISO 9001, 14001, and 45001), MCA also supports clients in achieving LEED and BREEAM accreditation. Their services include master planning, shell and core design, due diligence, interior design, and conservation architecture—always with a commitment to quality and long-term value.
Jones Engineering Youtube thumbnailJones Engineering Youtube thumbnail
Jones Engineering Group
Jones Engineering is a leading global engineering contractor, delivering complex projects across the mechanical, electrical, instrumentation, fire protection, and maintenance sectors. With over 130 years of experience and operations in more than 20 countries, the company is known for innovation, precision, and a strong safety culture. From data centres and pharmaceutical plants to major infrastructure and commercial developments, Jones Engineering’s highly skilled teams consistently deliver world-class engineering solutions that shape the built environment.

Attract and keep the talent that drives your growth

Your employer brand isn’t what you say—it’s what people experience. We help you define and communicate the value of working for your firm, so the right candidates come—and stay.

Sound familiar?

  • You're struggling to compete for talent despite offering strong roles
  • Good people leave because expectations don’t match experience
  • Your values are clear internally but rarely show up in external messaging
  • Recruitment materials lack consistency and clarity
  • Internal messaging breaks down between leadership and teams

What we deliver

  • Employer brand strategy
    A clear, ownable positioning that makes your firm stand out to the right candidates.
  • Internal communication framework
    A structure for leadership and teams to stay aligned on goals, culture, and progress.
  • Career & role clarity tools
    Practical support to help employees understand where they fit and how they can grow.
  • Leadership voice development
    Coaching and content that ensures your leaders communicate with confidence and consistency.
  • Recruitment & onboarding content
    Materials that help candidates feel aligned and new hires feel equipped from day one.



Why it works

Top candidates move fast—and they don’t stay in places that feel vague or misaligned. We help firms clarify their value as employers and build communication systems that support retention at scale. The result is a workforce that’s more stable, more engaged, and easier to grow.

In today’s market, technical skill alone won’t secure or retain top talent. Candidates expect leadership they can trust and a culture they want to be part of. Weak employer branding increases recruitment costs and puts project delivery at risk.

FAQs About building a reputation people want to join.

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Why is branding critical in our sector right now?
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How does poor company culture and communication impact the business?
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We have good projects and pay well. Why are people still leaving?
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Does internal communication really affect retention?
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How can better employer branding impact recruitment and retention?