Winning the right work (without being the cheapest).

Winning the right work (without being the cheapest).

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In the Gaff with...
Hosted by Tiffany Quinn, this vidcast features leaders across construction, engineering, architecture, and property. Each episode explores how firms are building stronger brands, navigating change, and leading with purpose.
Wills Bros Youtube thumbnailWills Bros Youtube thumbnail
Wills Bros
A leading civil engineering contractor with operations across Ireland and the UK. With 50 years of experience, they deliver complex infrastructure projects as principal contractor and designer across multiple jurisdictions.
Frontline Energy Youtube thumbnailFrontline Energy Youtube thumbnail
Frontline Energy
Founded in 2007, Frontline Energy is Ireland’s most experienced district heating provider. They deliver tailored energy solutions that improve performance and reduce costs across the built environment.
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Metec
An engineering consultancy providing full project support from early feasibility through to detailed design and on-site delivery.
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Tritech
Established in 1999, Tritech is a mechanical, electrical and maintenance contractor known for its commitment to quality and value. The team continually explores new technologies and methods to improve how projects are delivered.
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Built Interiors
Led by Chartered Construction Manager Barry Keenan, Built delivers high-quality fit-outs in complex, fast-paced environments. With over 20 years of experience, the team is known for precision, trust, and consistent delivery.
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MCA Architects
With over 35 years of experience, MCA combines creativity with technical precision to deliver sustainable design across commercial, residential, healthcare, hospitality, and data centre sectors. An ISO-certified practice supporting LEED and BREEAM accreditation, known for quality and long-term value.
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Jones Engineering Group
A global engineering contractor with over 130 years of experience, delivering complex projects across mechanical, electrical, instrumentation, fire protection, and maintenance. Active in 20+ countries and trusted for precision, innovation, and safety.

Position your firm to win work without chasing on price

Getting shortlisted doesn’t start with the proposal—it starts with how you show up in the market. We help you define your value and communicate it clearly, so you're the obvious choice before procurement even begins.

Sound familiar?

  • You’re losing work to firms with less experience but stronger positioning
  • Your website and submissions fail to reflect what actually makes you different
  • Every bid starts from scratch, with inconsistent messaging and rushed materials
  • Project writeups focus on inputs and outputs—not outcomes
  • Your pipeline is full, but it’s not the kind of work that moves the business forward

What we deliver

  • Positioning audit
    We assess how your firm presents at key decision points—whether it's a written submission, a leadership meeting, or an online search—and flag where confidence is being lost.
  • Messaging frameworks
    We give your team the tools to speak with clarity and consistency at every stage of a pursuit—from initial contact to final interview.
  • Proposal & case study support
    We shape submissions to address client priorities and outcomes—so the value you deliver is clear before the price is ever seen.
  • BD enablement support
    We help senior and technical leads prepare for earlier conversations, so they’re confident discussing value, not just capability.

Why it works

The best work doesn’t go to the cheapest firm—it goes to the one that communicates value with clarity and credibility. We help you close the gap between what you do and what the market sees, so you win the work you’re actually built for.

In today’s market, technical capability is the minimum expectation, not a differentiator. Firms that fail to position clearly are forced to compete on price, losing both margin and predictability. Strategic messaging turns competence into commercial advantage—long before a tender is ever released.

Questions we get about standing out and securing the right work

Q
Why do firms with strong technical capability still lose work?
Q
How does weak messaging force us to compete on price?
Q
We have strong projects. Why isn’t that enough to win work?
Q
How does early positioning influence tender outcomes?
Q
How can better messaging improve our win rate?