Winning the right work (without being the cheapest).

Winning the right work (without being the cheapest).

Home
/
Services
/
Service Details
In The Gaff with Youtube thumbnailAEC Youtube thumbnail
In the Gaff with...
Hosted by Tiffany Quinn, this vidcast features leaders across construction, engineering, architecture, and property. Each episode explores how firms are building stronger brands, navigating change, and leading with purpose.
Play button icon
Wills Bros Youtube thumbnailWills Bros Youtube thumbnail
Wills Bros
A leading civil engineering contractor with operations across Ireland and the UK. With 50 years of experience, they deliver complex infrastructure projects as principal contractor and designer across multiple jurisdictions.
Play button icon
Frontline Energy Youtube thumbnailFrontline Energy Youtube thumbnail
Frontline Energy
Founded in 2007, Frontline Energy is Ireland’s most experienced district heating provider. They deliver tailored energy solutions that improve performance and reduce costs across the built environment.
Play button icon
Metec Youtube thumbnailMetec Youtube thumbnail
Metec
An engineering consultancy providing full project support from early feasibility through to detailed design and on-site delivery.
Play button icon
Tritech Youtube thumbnailTritech Youtube thumnail
Tritech
Established in 1999, Tritech is a mechanical, electrical and maintenance contractor known for its commitment to quality and value. The team continually explores new technologies and methods to improve how projects are delivered.
Play button icon
Built Youtube thumbnailBuilt Interiors Youtube thumbnail
Built
Led by Chartered Construction Manager Barry Keenan, Built delivers high-quality fit-outs in complex, fast-paced environments. With over 20 years of experience, the team is known for precision, trust, and consistent delivery.
Play button icon
MCA Youtube thumbnailMCA Youtube thumbnail
MCA Architects
With over 35 years of experience, MCA combines creativity with technical precision to deliver sustainable design across commercial, residential, healthcare, hospitality, and data centre sectors. An ISO-certified practice supporting LEED and BREEAM accreditation, known for quality and long-term value.
Play button icon
Jones Engineers Youtube thumbnailJones Engineering Youtube thumbnail
Jones Engineering Group
A global engineering contractor with over 130 years of experience, delivering complex projects across mechanical, electrical, instrumentation, fire protection, and maintenance. Active in 20+ countries and trusted for precision, innovation, and safety.
Play button icon
Metec
"Bar and standard raised! Tiffany, thank you. You achieved and exceeded our initial brief and aims for where we wanted to get to! Absolutely delighted!"
Bernard Denver
Bernard Denver
Managing Director, Metec
Play button icon
Tritech Group
"We are delighted with the way the process was managed and the creativity and ideas that helped us to tell our story. We plan to keep up the good work"
Joe Delaney
Joe Delaney
Group Managing Director, Tritech
Play button icon
ADCO
"Tiffany, you do what you say on the tin!"
Mick Foran
Mick Foran
Managing Director, CEO, ADCO
Play button icon
Built
"Generate Leads has gone obove and beyond to help us to tell our story. With their marketing strategy, video and social media content creation skills, Built has been able to reach new clients and grow our business."
Barry Keenan
Barry Keenan
Managing Director, Built
Play button icon
Green Our Planet
"We are an NGO and we're so busy, our marketing team are amazing and Tiffany has helped us think outside the box, and helped us to be more targeted and strategic"
Ciara Byrne
Ciara Byrne
CEO, Green Our Planet
Play button icon

Position your firm to win work without chasing on price

Getting shortlisted doesn’t start with the proposal—it starts with how you show up in the market. We help you define your value and communicate it clearly, so you're the obvious choice before procurement even begins.

Sound familiar?

  • You’re losing work to firms with less experience but stronger positioning
  • Your website and submissions fail to reflect what actually makes you different
  • Every bid starts from scratch, with inconsistent messaging and rushed materials
  • Project writeups focus on inputs and outputs—not outcomes
  • Your pipeline is full, but it’s not the kind of work that moves the business forward

What we deliver

  • Positioning audit
    We assess how your firm presents at key decision points—whether it's a written submission, a leadership meeting, or an online search—and flag where confidence is being lost.
  • Messaging frameworks
    We give your team the tools to speak with clarity and consistency at every stage of a pursuit—from initial contact to final interview.
  • Proposal & case study support
    We shape submissions to address client priorities and outcomes—so the value you deliver is clear before the price is ever seen.
  • BD enablement support
    We help senior and technical leads prepare for earlier conversations, so they’re confident discussing value, not just capability.

Why it works

The best work doesn’t go to the cheapest firm—it goes to the one that communicates value with clarity and credibility. We help you close the gap between what you do and what the market sees, so you win the work you’re actually built for.

In today’s market, technical capability is the minimum expectation, not a differentiator. Firms that fail to position clearly are forced to compete on price, losing both margin and predictability. Strategic messaging turns competence into commercial advantage—long before a tender is ever released.

Questions we get about standing out and securing the right work

Q
Why do firms with strong technical capability still lose work?
Q
How does weak messaging force us to compete on price?
Q
We have strong projects. Why isn’t that enough to win work?
Q
How does early positioning influence tender outcomes?
Q
How can better messaging improve our win rate?