Diversifying into new sectors.

Diversifying into new sectors.

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In the Gaff with...
Hosted by Tiffany Quinn, this vidcast features leaders across construction, engineering, architecture, and property. Each episode explores how firms are building stronger brands, navigating change, and leading with purpose.
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Wills Bros
A leading civil engineering contractor with operations across Ireland and the UK. With 50 years of experience, they deliver complex infrastructure projects as principal contractor and designer across multiple jurisdictions.
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Frontline Energy
Founded in 2007, Frontline Energy is Ireland’s most experienced district heating provider. They deliver tailored energy solutions that improve performance and reduce costs across the built environment.
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Metec
An engineering consultancy providing full project support from early feasibility through to detailed design and on-site delivery.
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Tritech
Established in 1999, Tritech is a mechanical, electrical and maintenance contractor known for its commitment to quality and value. The team continually explores new technologies and methods to improve how projects are delivered.
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Built Interiors
Led by Chartered Construction Manager Barry Keenan, Built delivers high-quality fit-outs in complex, fast-paced environments. With over 20 years of experience, the team is known for precision, trust, and consistent delivery.
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MCA Architects
With over 35 years of experience, MCA combines creativity with technical precision to deliver sustainable design across commercial, residential, healthcare, hospitality, and data centre sectors. An ISO-certified practice supporting LEED and BREEAM accreditation, known for quality and long-term value.
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Jones Engineering Group
A global engineering contractor with over 130 years of experience, delivering complex projects across mechanical, electrical, instrumentation, fire protection, and maintenance. Active in 20+ countries and trusted for precision, innovation, and safety.

Enter new markets without diluting your brand

Breaking into a new sector takes more than capability. We help you define your positioning early, build trust quickly, and communicate with intent.

Sound familiar?

  • You’re technically qualified to compete in a new sector but struggling to get traction
  • Messaging doesn’t speak to the priorities or language of your target clients
  • Visibility is limited to your existing network and reputation
  • Your team lacks clarity on how to talk about the new direction
  • You’re unsure how to grow into a sector without weakening your core brand


What we deliver

  • Sector targeting strategy
    A structured process to identify who you need to reach and what matters most to them in the context of your offer.
  • Message adaptation & planning
    We refine how you speak to new audiences—so your credibility lands from first contact.
  • Thought leadership & visibility tools
    Support to build presence through awards, publications, and sector-relevant content.
  • Market entry strategy
    A focused plan to guide your expansion—without confusing your existing audience or stretching your positioning too thin.



Why it works

Entering a new sector without a plan creates noise, not momentum. We help firms earn attention early and build relevance where it counts—so growth feels strategic, not opportunistic.

Expanding into new sectors takes more than delivery capability. Without sector credibility and a clear plan, diversification wastes resources and weakens market position.

What clients ask when expanding into new markets

Q
Why isn’t technical capability enough to win work in new sectors?
Q
Why do we need different messaging for new sectors?
Q
We’ve delivered similar projects. Why isn’t that enough?
Q
How can diversification damage our existing brand?
Q
How does a structured market entry plan reduce risk?