Case Overview

Generate Leads partnered with Tritech to develop a robust Employer Brand and Internal Comms Strategy aimed at attracting top engineering talent, strengthening leadership visibility, and supporting the company’s growth into strategic sectors. The campaign leveraged a multichannel content approach, positioning Tritech as a progressive employer and a high-value delivery partner in the construction and engineering space.

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Challenges

• Attract Talent: Tritech faced intense competition for skilled engineers and apprentices in a tight labour market, requiring a brand presence that truly stood out.
• ‍Develop Leaders: With much of the company’s profile centred around the CEO, it was crucial to raise the visibility and confidence of the senior management team.‍
• Strengthen Brand: A consistent and compelling narrative was essential to communicate Tritech’s credibility, culture, and future ambitions.‍
• Sustainability: With sustainability and decarbonisation at the heart of Tritech’s strategic direction, our messaging showcased the company’s ambition to lead the industry in delivering greener engineering solutions—a compelling draw for the next generation of environmentally conscious engineers.

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Our Strategy

We implemented a comprehensive Employer Brand and Internal Communications Strategy anchored around consistent storytelling and thought leadership across key digital and physical touchpoints:

• ‍LinkedIn: Bi-weekly posts including videos, imagery, and newsletters spotlighting recruitment, sustainability, culture, and leadership insights.‍
• Website: Regularly updated with new landing pages, blogs, and career-focused content to support ongoing campaigns.
• ‍YouTube: A new channel launched featuring employer brand content - long-form interviews and shorts - to reach professionals beyond LinkedIn.‍
• Email Campaigns: Internal and external e-blasts showcased Tritech’s people-first culture, safety values, sustainability goals and community initiatives.‍
• Events: Strategically recommended high-profile AEC events to elevate Tritech’s leadership presence and create key industry networking opportunities.

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Messaging centred around:

• Career opportunities, including apprentice and graduate pathways
• The “Safety First, Our Culture” ethos - covering mental wellness, physical safety, and wellbeing initiatives
• Tritech’s commitment to employee experience, work-life balance, and development via its Academy and university outreach programmes

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Results Achieved

• Significant uplift in LinkedIn engagement and direct recruitment enquiries
• Strong brand association with culture-first values and wellness in engineering circles
• Greater visibility for Tritech’s leadership team at industry events and online platforms
• Enhanced interest in Tritech’s graduate and apprenticeship programmes, with improved application quality
• Tritech are established as a key industry leader when it comes to sustainability in M&E engineering