Case Overview

Built Interiors, a specialist in high-end fit-outs and retrofits in complex live environments, partnered with Generate Leads to refine their brand positioning and boost visibility in competitive sectors. Through a strategic brand audit and multi-channel marketing refresh, we helped shape a resilient, relevant brand narrative, building credibility, trust, and influence across their target markets.

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Challenges

• ‍Establish Thought Leadership: Built Interiors needed to be recognised for their expertise in pristine fit-outs and complex urban retrofits, particularly in office/commercial, healthcare, pharma, and high-density commercial environments.‍
• Win Better Work: Competing not on cost but on value, Built Interiors required a brand narrative that clearly communicated technical excellence, reliability, and alignment with client priorities.‍
• Develop Leaders: As Built Interiors was a relatively new company, comprised of seasoned experts, , it was critical to increase the commercial confidence and visibility of senior personnel beyond the CEO.‍
• Strengthen Brand: The brand lacked a unified voice that captured its credibility and consistent delivery in the face of sector-wide challenges.‍
• Diversify Smart: Built Interiors wanted to grow in sectors that demand precision, compliance, and minimal disruption, especially healthcare, pharma, and high-traffic commercial projects.

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Our Strategy

Generate Leads delivered a full brand audit and ongoing strategy refresh built around consistent, strategic communications:

• ‍Brand Identity Creation & Rollout: Writing of new brand taglines and designing of  a new tagline and style guide.‍
• LinkedIn Campaigns: Weekly posts, videos, and newsletters that positioned Built Interiors as fit-out specialists, highlighting project outcomes, site expertise, and team insights.‍
• Website Overhaul: Design and create a new website. Maintain with regular updates of detailed case studies, technical blog posts, and landing pages that align with sector-specific search and bid priorities.‍
• YouTube Launch: Created a dedicated channel featuring long-form video case studies and behind-the-scenes content to showcase the precision and complexity of live-environment delivery.‍
• Industry Events: Strategically advised on high-profile AEC sector events to raise the profile of the leadership team and strengthen industry relationships.

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Messaging pillars included:

• Technical excellence in live environments
• Zero downtime, zero accidents - Built Interiors’ health and safety culture
• Innovation in sustainability - point cloud technology, waste reduction, and ESG-aligned delivery
• High-stakes sector expertise - particularly in pharma and healthcare environments
• Employer brand messaging and recruitment campaigns highlighting career progression, team culture, and work-life balance

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Results Achieved

• Significant uplift in brand recognition and inbound project opportunities
• Established Built Interiors as a trusted voice in high-stakes, live-site construction
• Consistent visibility for the senior team across digital and in-person channels
• Streamlined tender and bid support with cohesive case study material
• Increased traffic to key website case studies and career pages
• Stronger engagement with talent through targeted recruitment campaigns